transport logistic 2025 in Munich gathered 2,722 exhibitors and 77,000 visitors from 130 countries, confirming its role as the world’s leading logistics fair. Digitalization, AI, cybersecurity, and sustainability shaped discussions, while digital twins and modular IT platforms emerged as key themes. Expler Industries captured insights to refine pre-sales strategies, highlighting how integration and human-centric solutions are driving the logistics transformation.

The logistics industry is transforming at an unprecedented speed. Digitalization, artificial intelligence, and sustainability are no longer distant trends – they are reshaping business models today. For Expler Industries, a pre-sales agency specializing in IT systems for industry, B2B lead generation, and B2B marketing, this made transport logistic 2025 in Munich an unmissable event. From June 2 to 5, 2025, the world’s largest trade fair for logistics, mobility, IT, and supply chain management attracted a record-breaking 2,722 exhibitors and more than 77,000 visitors from 130 countries. The company's presence at the fair was handled by Paweł Bęś, Expler Industries’ B2B Sales and Marketing Expert, whose role was to capture the latest market intelligence and explore how emerging technologies are shaping tomorrow’s logistics landscape.

The sheer scale of the event was staggering. The massive exhibition halls in Munich became a microcosm of the global supply chain, showcasing everything from heavy-duty trucks and cargo planes to warehouse automation and cutting-edge software. The atmosphere was one of palpable energy and a shared sense of purpose. This was not just a trade fair; it was a laboratory of ideas and a live demonstration of how logistics is evolving into a fully digital, data-driven industry. This is precisely the environment where Expler Industries thrives. The agency's core business is built on understanding the complex interplay of these elements and helping its clients find the right technological solutions to meet their strategic goals. Paweł's focus was centered on the fair’s strong emphasis on digitalization, artificial intelligence, and cybersecurity. He attended panel sessions on AI-supported control systems, innovative platforms, and modular IT architectures, and engaged directly with the experts presenting them. These sessions did not just showcase new products; they laid out the contours of a market where competitiveness will increasingly hinge on the ability to harness data and integrate it across every stage of the supply chain.

The fair provided a comprehensive overview of the industry's direction. The conversations and presentations offered a clear roadmap for the challenges and opportunities ahead. A major takeaway was that the industry is moving decisively from reactive, siloed systems to integrated, data-driven ecosystems. AI and digital platforms are no longer theoretical – they are already operational. The demand is apparent: companies want modular solutions that can integrate warehouse management, fleet telematics, and autonomous transport into one interoperable framework. This means positioning IT systems not as stand-alone products, but as strategic components of a digital twin that enables optimization of both economic performance and environmental impact. This idea became a recurring theme throughout the fair. It is a concept that Expler Industries has championed in its work, and the fair provided ample evidence of its growing relevance. The pre-sales strategies of the future must evolve to highlight not just how an IT system works, but how it connects to a client’s broader digital environment and contributes to resilience in a volatile world.

The discussions on digital twins were particularly enlightening. Several presentations demonstrated how a virtual model of a supply chain could be used for predictive scenario planning, allowing companies to simulate the impact of everything from a natural disaster to a sudden change in consumer demand. These models can also be used to optimize for sustainability, a key concern at the fair. By integrating data from various sources – including IoT sensors, weather forecasts, and traffic data – the digital twin can provide a comprehensive, real-time view of the supply chain, enabling more informed and proactive decision-making. This level of insight is what Expler Industries aims to provide its clients. The fair was a powerful confirmation that the market is ready for these advanced solutions and that the demand for them will only continue to grow.

Another key highlight was the expansion of air cargo Europe, which for the first time occupied two full halls. A clear need for advanced IT tools in this sector was sure to be observed – particularly in tracking, predictive analytics, and inventory management. IT systems that can provide real-time visibility across complex global networks are no longer optional; they are a necessity. For Expler Industries, this signaled an opportunity to help its partners tailor their solutions for a sector that is rapidly becoming a digital pioneer within logistics. The demand for transparency and speed in air freight mirrors the broader industry’s move towards a more interconnected and data-rich environment. While many companies were showcasing their products, the most successful ones were those that could articulate not just the features of their solution, but the business case for its implementation, a key part of Expler Industries' value proposition. Paweł reflected on his experience: "As a visitor, I saw how often discussions circled back to people – drivers, warehouse operators, planners – whose roles are being reshaped by digital tools. Events like this remind us that technology alone doesn’t create change – it’s the people who share ideas, challenge assumptions, and build partnerships." This insight is central to Expler Industries’ value proposition: success in pre-sales comes not from listing features, but from aligning solutions with the client’s operational reality and strategic ambitions.

The actual value of the fair was found in the conversations. In the Networking Zone, discussions were initiated with software developers, supply chain directors, and technology providers. The conversations ranged from highly technical debates to strategic reflections on sustainability. Paweł sought to understand not only how solutions worked but how decision-makers evaluated them – what risks they feared and what goals they prioritized. He noted the honesty of the exchanges; professionals spoke candidly about their frustrations with legacy systems and their aspirations for a more streamlined, data-driven future. This informal qualitative data is invaluable for a pre-sales agency like Expler Industries. It allows them to refine their frameworks for evaluating client readiness and system requirements, ensuring that their proposals are perfectly tailored to the client's needs. The conversations with other professionals, both exhibitors and visitors, solidified the belief that the future of logistics is a collaborative one. No single company, no matter how large, can solve all the challenges on its own. It is through strategic partnerships and open communication that the industry will continue to evolve.

For Expler Industries, the four days in Munich were about sharpening their mission. The insights brought back will feed directly into future pre-sales strategies, targeted lead-generation campaigns, and B2B marketing initiatives. The experience of it confirmed that the company acts as a bridge between innovative IT providers and industrial clients who need solutions that deliver measurable value. By focusing on interoperability, modular IT architecture, and the creation of digital twins, Expler Industries is positioning itself at the forefront of logistics’ digital transformation. transport logistic 2025 reaffirmed its status as the world’s leading logistics event. The fair was a powerful demonstration of how quickly the industry is changing and how crucial it is to stay informed and connected.