Presales is a critical part of modern B2B business, bridging the gap between marketing and sales while helping clients understand the value of complex products and services. At Expler Industries, presales is more than just a set of activities—it’s a strategic approach designed to support companies in logistics, manufacturing, transport, and heavy industry. This article explores what presales is, how it works, and how Expler Industries leverages it to help businesses connect with the right prospects, demonstrate product value, and drive growth.

In today’s competitive industrial market, potential buyers face countless solutions and vendors. Presales ensures that companies not only stand out but also provide clear evidence of their product’s relevance, efficiency, and return on investment. Whether it’s a mobile CMMS system, warehouse management software, or custom logistics solutions, presales at Expler Industries ensure clients are fully informed and confident in their purchasing decisions.

Presales is the set of activities and strategies carried out before a sale is closed. Its purpose is to educate and guide potential clients, helping them understand how a product or service addresses their specific needs. While sales focuses on closing deals, presales focuses on preparation, education, and alignment.

• Analyze client challenges, goals, and business context
• Map the client’s requirements to the product or service features

• Demonstrate how a product solves client-specific problems
• Customize offerings to match industry, scale, or operational requirements

• Provide hands-on demos, trials, or prototypes
• Answer technical questions and clarify ROI before the sale

• Offer advice on market positioning, integration, and adoption
• Ensure solutions fit seamlessly into existing operations

At Expler Industries, presales is treated as an essential phase of B2B engagement. By focusing on a client’s operational reality and long-term goals, Expler ensures that the solutions offered are both practical and impactful.

Presales software is designed to support the above process, enabling businesses to demonstrate value, track prospects, and manage engagements efficiently.

• CRM Integration: Manage leads, track interactions, and store client insights.
• Demo Management: Schedule and deliver product demos or trials.
• Analytics and Reporting: Measure client engagement and ROI potential.
• Documentation Support: Provide product sheets, use cases, and technical specifications.
• Proposal Generation: Automate quotes, tailored solutions, and presentations.

Expler Industries works with software solutions tailored for industrial and logistics sectors, including:

• QRmaint (CMMS): Mobile maintenance system enabling technicians to scan equipment QR codes, log repairs, and manage preventive maintenance.
• EasyCargo: 3D load planning software for intermodal shipping, optimizing container space, weight distribution, and efficiency.
• Adexin: Custom software for logistics, transportation, and supply chain management, streamlining route planning, inventory tracking, and shipment monitoring.
• auditomat®: Audit and compliance platform with real-time reporting, corrective action tracking, and analytics.
• SimpleStart (WMS): Warehouse management system for inventory tracking, order processing, and stock management in real time.

Through these tools, Expler Industries enables clients to visualize their operational improvements, validate ROI, and reduce risk before committing to a solution.

In the logistics and supply chain sectors, presales plays a critical role due to the complexity of operations, variety of software, and need for measurable efficiency improvements.

• Demonstrates Operational Efficiency: Show how tools like EasyCargo or Adexin software reduce errors and optimize workflows.
• Visualizes Cost Savings: Calculate improved resource utilization, reduced downtime, or faster shipment processing.
• Integrates Systems: Ensure solutions work with existing ERP, warehouse, and fleet management systems.
• Supports Strategic Decision Making: Provide actionable insights and projections to help executives make informed choices.

Expler Industries tailors presales activities specifically for logistics and supply chain clients by:

• Hosting webinars and demonstrations for operational teams.
• Creating custom proposals for multi-site or multi-modal transport solutions.
• Providing ROI analysis for both immediate efficiency gains and long-term strategic impact.

Through these activities, potential clients gain a clear understanding of how technology investments translate into measurable business outcomes.

Presales is particularly valuable for technology and industrial products, which often require detailed technical explanation and alignment with specific operational needs.

• B2B Lead Generation: Identify and connect with decision-makers in target industries.
• Market Outreach: Design campaigns to reach the right audience with the right messaging.
• Technical Consultation: Address client concerns, provide tailored demonstrations, and clarify product functionality.
• Integration Advisory: Ensure systems are compatible with existing operations, IT platforms, and regulatory requirements.

Expler Industries focuses on sectors including:

• Logistics and Transportation: Optimize routing, load planning, and shipment tracking.
• Manufacturing: Improve production flow, minimize downtime, and integrate predictive maintenance.
• Heavy Industry: Enhance operational safety, compliance, and process efficiency.
• Warehousing and Intralogistics: Streamline inventory management, order fulfillment, and automation integration.

Through presales, Expler Industries helps clients:

• Understand the unique value of each product or solution.
• See tangible improvements before purchase.
• Align technology investments with broader business strategies.

This human-centric, consultative approach ensures that presales activities do more than generate leads — they build trust, clarify value, and position companies for long-term success.

Presales at Expler Industries is more than a preparatory step—it is a strategic service designed to help clients understand products, validate ROI, and make confident decisions. From logistics software to industrial solutions, our presales team ensures that technology is translated into actionable, measurable value.

• Select Your Presales Package: Tailored to your product type and industry.
• Share Your Business Goals: Help us understand your objectives so we can customize strategies.
• Launch Market Outreach: Connect with the right prospects and showcase solutions effectively.

Ready to scale your business with expert presales support? Contact us today for a consultation and start connecting with the right clients, demonstrating value, and growing your market presence.