Today's companies are looking for marketing solutions that can minimize human input through automation - this is the first sentence of this article. This is what gives an idea of where each industry is heading with marketing. So learn more, a little. Yes, we don't over-promise. If you're an expert with deep experience in SEO and marketing automation, this won't be enough for you. But if you run a marketing department and want to learn more, feel free to read it.
You can unlock with us the secrets to creating compelling explainer videos, bridging the gap with your audience by improving the visual communication of your offers. We focus on revealing techniques for creating effective video content, along with the huge advantages of using explainer videos. Discover the optimal platforms to distribute your videos and customize your content to resonate effectively across channels.
We reveal more about using specific content marketing examples in your daily activities that support your sales and can help a lot with conversion. So, in fact, you will learn about how content marketing mitigates risk and brings benefits in creating solid relationships with customers.Content marketing can bring various values to a company that influences the customer's perception in the decision-making process. Results positively impact B2B sales through marketing.
Let’s find out how to create a strong marketing message. Did you know that by better understanding the sales cycle in B2B, you'll know how to create more relevant content? So, here Michel Belt is sharing with you a few insights on how to develop your B2B communication. Let’s move forward and improve your content marketing.
Learn about approaches to creating the best b2b branding. Learn about the pitfalls and ways companies are communicating their brand through green marketing, or rather greenwasching marketing. See how industrial content marketing can help communicate your company's value to the public. Learn strategies for authentically communicating your company's values and initiatives. Small snippets of this knowledge from Michel Belt, a Dutch-speaking B2B marketing communications expert.
We present exciting perspectives on B2B technology marketing and explore the domain of B2B SaaS sales. Learn about performance and value-based marketing models key to industries looking to drive their innovation. Explore opportunities to expand the necessary knowledge of key buying factors prevalent in various B2B sectors. Get marketing knowledge tailored to high-tech and IT startups. Join us in this exploration and research of the B2B landscape.
We explain integrated marketing communication and how to integrate marketing elements into a strong strategy. We utilized the experience of experts with more than 25 years of experience in sales and marketing. See how it can impact your overall marketing operations. This article will be valuable for any marketing manager who values team extension with external experts. See how strategic marketing communications affect performance in various companies.
The IT business is redirecting its focus towards more effective management of business processes, a shift that align with quality engineering. We are currently tracking the trend of comprehensive ecommerce solutions in B2B, investigating a matter of great importance in digital business—its successful integration and market release. Taking the opportunity, we spoke with Karolina Blok, a QA Engineer with nearly 8 years of work experience in international companies, specializing in software.
Developing responsive marketing programs has become a comprehensive process for every industry where products and services are dedicated to B2B. We had the privilege of speaking with Frantisek Siling, a Country Sales Manager with over 25 years of experience in selling services within the airline industry across various countries. Alongside a sales expert, we will outline some characteristics of the strategic components in B2B sales and marketing.
Today enterprise that depends on the flow of goods requires supply chain operations that should be balanced with marketing objectives. We spoke with Burak Emre GÜNAY, a manager with over 10 years of experience in logistics operations for EMEA and APAC regions. We determined the market boundaries for companies that want to transform their business capabilities with B2B marketing and supply chain.