In this blog interview, we discusses the importance of an integrated marketing campaign in B2B communications. It emphasizes how a cohesive marketing strategy and communications plan, encompassing advertising, digital marketing, and more, can lead to success. The blog underscores the significance of aligning marketing communication strategies to effectively reach target audiences and enhance overall marketing efforts.

Converting business offerings to foreign markets brings to light many issues that need to be considered to reach customers in B2B abroad. In many cases, it's not merely a matter of focusing on business methods and processes present in companies worldwide. A business aiming to enhance its proficiency in marketing communications and improve international sales must begin with the fundamentals. These fundamentals are crucial not only for increasing the number of MQLs but also for enhancing the quality of offerings in a long-term, results-oriented strategy.

We have taken into account all the prerequisites for business development. Also these crucial for increasing sales while maintaining quality. We have already outlined the most critical aspects of migrating business offerings to foreign markets.

Today, we want to dive into the general aspects that play a pivotal role in B2B marketing communications in foreign markets. We have invited Michel Belt, an expert with nearly 10 years of experience in B2B communication and translations for foreign markets in French, Dutch, and English, to join the discussion regarding the current situation in B2B communication.

I find that clients do not always take into account that, as a translator or content creator, it is important for me to know how to communicate to the (potential) clients. Should the tone be more serious or maybe is a more humorous tone more appropriate? Should technical terms and abbreviations be explained or not? It is important to know what your customers already know about the product or service and thus determine what information is useful. All this sort of things are important to me before I start a job.

If my client does not speak the language of its customers abroad and I would not ask questions about how to communicate with the customers, the content on the website may not connect with the target audience. Either way, this will have a negative impact on the sale of the product or service. Therefore, before I start creating content or translation, I first ask my client a few questions to make sure my work connects with the intended target audience.

Communicate well with your customer. For me, I am not a marketing and sales specialist, but I can get the necessary information by asking the right questions to my client. I find it important to communicate to the client that I need certain information to create the right content.