How to get more leads with marketing video production?
About what is this article?
You can find out more about social video marketing and video marketing campaigns here. As you probably already know, video content is the current
trend in the B2B industry. Companies are becoming increasingly transparent and want to present their services and products to generate interest and get more leads, thus businesses record
interviews and broadcast live podcasts. In this article, we will explain more about video marketing solutions for B2B. So, you can learn more about this ongoing trend
and how to deploy it in your business. Let's look together and see how you can benefit from B2B video production.
Get your B2B video marketing services
Digital transformation has naturally influenced the industry, where information exchange is so rapid. It seems that the only way to stay on top of
the B2B market is to follow up on events related to changes arising from online trends. These changes are directly related to sales and marketing. Marketing, perceived as complementary,
often extends the sales operations, creating a symbiotic relationship between promotion and sales efforts.
Looking through the development of marketing and strategies across various industries in the B2B sector, we can evidently state that video
production is becoming increasingly popular. This kind of marketing was only available to large corporations in the past, but today's technology enables businesses to have video capabilities
under their own roof.
By using video, you can instantly get more leads. For this reason and several others (we'll tell you below), it is pretty important
to consider getting video marketing services for your company.
Why hire a video marketing agency?
Businesses in B2B have been using video for a long time now. There are many benefits to companies using video production. Whether you're a small or
medium-sized business, you may benefit from video production to the same extent as larger companies. Here are several benefits of deploying a video marketing agency services in
your marketing strategies:
Video builds brand awareness and encourages social shares. Visual content, such as videos, helps create trust and connections faster. Customers
seeing a video that resolves business issues brings more value to them and shortens the distance between business and services. Interesting videos can quickly go viral and boost brand
Video SEO Benefits
Not many of you may know, but YouTube is the second-largest search engine. Optimizing videos for SEO can drive traffic to your site. Google search
results feature YouTube videos. Below, you can read more about it.
Video landing pages automate the sales process and can provide information visually. This is a complex concept that can drive traffic. It requires
quite a lot of effort, but it is worth doing so. Just imagine that all your video content covers all the niches in Google search results for a specific business solution. Sounds good, doesn't
Sales and Conversions
Videos can have a high conversion rate and help you define return on investment (ROI), which is so hard for many companies to start
with marketing expense evaluation. Incorporating videos into landing pages is an effective strategy that can help you gain popularity for brand engagement and potential virality.
As everything is moving to mobility, mobile users form a significant audience for video content. Video advertising in B2B is a powerful factor in
increasing brand awareness. Videos optimized for mobile devices create a more direct connection. For this purpose, any social media platform, such as LinkedIn or You Tube, serves as the perfect
What are the video marketing solutions?
Industry marketing focuses on specific areas where B2B video production can begin. Here are the most
popular video marketing solutions for B2B markets and corporate identity:
or Service Demonstrations
Showing how your product or service works provides a clear understanding for potential customers.
Customer references can build trust and credibility and provide insight into successful cooperation.
Culture Videos (employer branding)
Give insight into your company's values, work environment, and team dynamics to help connect with your audience.
Providing valuable information related to your industry, set up your company as authority.
Event Highlight Reels
Documenting and summarizing industry events or conferences helps showcase your involvement and expertise.
You can simplify the complex concepts or processes involved in your offering to better understand your audience.
and Thought Leadership Talks
Hosting webinars or sharing thoughtful speeches positions your company as an industry leader.
You can attract top talent by presenting your company's culture and career opportunities through engaging videos.
Offering a behind-the-scenes look at its operations humanizes the brand and promotes transparency.
Social video marketing
Short and impactful videos tailored to social media platforms can boost your online presence.
Mobile video adds
Mobile video ads capture attention on the go. These are delivering brief and compelling messages to a wide audience through the ease of
great industrial videos
There are many video standards for creating particular video material in B2B. Whether you're recording an interview, a short promo video, or other
materials, you may need a standard operating procedure (SOP) for each one. It is beneficial, especially when it comes to creating repetitive video materials that your marketing
strategy may require on a weekly basis. Putting everything together in a simple plan in the SOP helps maintain a certain level of quality.
Despite the various ways your business and corporate needs may vary, there are a few things to consider while making any video in B2B. Mostly, these focus on camera
skills. Here are a few practical tips you should take care of while recording a video for your company:
Rolling and Stopping
Before the action begins, start recording a few seconds, and don't turn off the recording soon after the shoot. Let it roll a bit longer. Consider
this, especially when you're recording people. It will help you capture the best moments and will definitely assist with post-production.
Sunlight can be destructive for video shoots. The best circumstances for recording outdoors are during balanced weather when there is not too much
sun, or you can benefit from building shadows and clouds in the sky. On the other hand, if you're indoors, you should avoid excessive shadows, as it is challenging to pull texture out of
It is challenging to keep the camera at face level for longer than 5 minutes without moving. You should be really focused on keeping the camera
steady. For this, you may need a tripod or monopod. While I worked in TV, I also used a camera shoulder stand and rigs that were very helpful in maintaining high-quality videos by keeping elbows
free from heavy equipment.
Whether you're doing zoom-in or -out, pan or tilt, it is good to keep these movements smooth. Sometimes, you use both techniques at once; therefore,
you may need a good tripod with a smooth head or gimbal. This equipment is especially needed when you're recording in 4K resolution.
Don't rely on the assumption that your audio is well recorded just because the camera settings indicate so on the display. Use headsets to ensure
that your audio is recorded properly. Don't worry if you're recording in mono; most microphones record just like that. Moreover, most video editing software, such as Adobe Premiere Pro, can
provide you with features to create a stereo format.
Think about avoiding annoying background noises. Sometimes, you may need to turn off the air conditioning or ask everyone to be quiet in the office
where you're conducting interviews.
About Batteries and Cards
For many, it seems obvious, but it is important to keep an eye on battery levels and memory cards. Make sure you have fully charged batteries and
enough space on the memory cards.
and Distance Areas
Keep your recording area clean, without unnecessary small details in the shot frame. Remove all pens, piles of papers, and trash bins (especially if
they are full of trash) from the filming area.
Sometimes, it is evident that you will not be able to proceed with good-quality video, mostly due to external circumstances such as a lack of time
for preparations or a suitable place for recording. You may find yourself in a situation where someone who prepared the area for the presentation wasn't thinking at all about camera
You might find yourself recording a conference, holding the camera in your hands near the door where people come
and go, making a lot of noise. Sometimes, there can be a vacuum cleaner in the corridor because the cleaning staff wasn't informed about the recordings. It may sound a bit harsh, but it can
happen, and often it doesn't happen because of anyone's fault. It just happens. If you can create a video out of this and maintain a certain level of quality to let the camera
material be consumable, you're still good at it.
What is SEO video
For many marketing advisors, it is clear that when they're providing copywriting materials, it must be based on deep SEO keyword research and
optimized content under these conditions. It is crucial for them to provide material to their customers based on the popularity of specific keywords in their industry to remain relevant.
But you can actually grow your business in the same way with video materials. Video materials also require SEO
contextual phrases in titles that help with ranking your content online. The sameapplies to photography and images, and it is not accidental that when you're
displaying in your browser Google search results, you have separate buttons on the top for video, photos, and others.
Photos and videos are also ranked by Google by using certain algorithms to leverage your visibility online.
YouTube, as part of Google, is also optimized separately. YouTube has its own search engine for keywords, and you can also optimize your content, basically on one of these
factors. You can enhance SEO ranking by backlinking from videos and increasing time on the company page.
If you were to ask me, 'Can my business grow and get more leads by using video production services?' my answer is definitely yes. You can enhance
your social presence online, creating an inbound pipeline for website traffic. Simply put, you can really sell more by using video in B2B.
Very often, companies don't have the internal resources to maintain camera recording. It is also challenging for
medium-sized companies or larger ones to hire someone who will be responsible for only that area of marketing. This is mainly because businesses cannot see direct benefits in such activities
dedicated to marketing. Nevertheless, video works for B2B, and you can hire external companies that can help you with it for affordable prices. Thanks to SEO-oriented video
content, you'll also be able to track the results of your marketing video operations.
B2B Marketing Expert
Experienced in developing B2B content marketing, SEO, video and copywriting.
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