Interview: Website design & development

A website developer is needed to create a responsive website for your business. Your customers in B2B mostly come online today, so investing in a website can yield long-term benefits. Having a website that complies with SEO requirements is also a unique value, as many web dev companies completely neglect this aspect, such as structured data from Google in their development. It's ridiculous. Why not comply with such particular requirements? It, and also what influences customers to leave queries on your website, is discussed in this article and interview. See more below!

Today, customers come online in B2B. They search for online solutions to their problems. They find relevant websites and check the content; if it's relevant, they leave a query and await contact from your sales team.

This simple schema tells how things are going today. A bunch of sales teams sit at home offices and handle requests from the website. It is the true reality of modern business in B2B. Before any request, content details or queries about business problems are dropped by your business website; the prospect will assess what your company is about. 

Validate your content on the pages and see how relevant it is. But even before all that happens, they need to open your website, and very often, the first thing they see is the structure of the website. The layout of the menu, design of the pages, widgets, and so on. 

Website development plays a pivotal role in shaping how your business is perceived. The structure of your website, from the layout of the menu to the design of the pages and widgets, is the first thing your potential customers see. This crucial element is meticulously crafted by website graphic designers and developers. Their work sets the stage for how your business is perceived, making it a key factor in attracting and retaining customers. 

There are many aspects of website development and how it will affect your company. In the latest version, it has a lot to do with integrating various systems online. Also how to automate marketing with your website. There is a lot to say about it.

Expler, a B2B marketing agency, develops custom websites according to SEO and user experience (UX) best practices. Today, we have the privilege of interviewing Tomasz Głowacki, a website development expert with over 10 years of experience in web development, AI system integration, and application development. His insights are sure to provide you with a deeper understanding of the topic. 

I did my first commercial projects at the age of 17. It was, for example, the implementation of software in a wholesaler. The first serious projects started about 10 years ago, when I adapted to the market needs on an ongoing basis and tested various CMS solutions.

Web development service is the whole process of determining the purpose of the website. This is very important before the work begins. Website development service is the transfer of the client's vision and thoughts into a final product that benefits the client. It is also the use of various technologies to complete a given job. It is the constant changes in which I find myself.

 The best web developers are characterized by an open mind, constantly adapting to new technologies, and anticipating and solving problems in the project. I treat this as a challenge.

The most important aspect is to understand the needs of the customer and convey to customers that technologies are constantly changing. Nowadays, customers use mobile devices 80% of the time for browsing and purchasing goods for this understanding. Responsive website development services are very important and key to the success of companies.

I have been creating websites for a very long time. At first it was creating pages in pure html. Later, I tested solutions for CMS systems such as Drupal or Joomla until I started using WordPress, which, in comparison with those systems, is very intuitive for both web developers and important for the client.

Yes, in this day and age where information technology is developing at a rapid pace, websites often become applications even for unsuspecting customers. Websites created by me are often equipped with features such as chat available on the site, advanced forms, or often can also be a PWA application.

To begin with, you need to determine the requirements and purpose of the website. The next stage is to determine what is to be included on the site and the functionalities. At this stage, technology is selected, and a project plan is created. You also need to remember to choose the right server and domain. The next stage is to design the visual side of the project and submit it to the client for approval.

After acceptance, further work consists of placing content and graphics on the other tabs of the site, and the various functionalities are implemented. This is followed by a period of testing and completion of the project implementation.

My portfolio includes a wide range of projects for various clients. I have created websites for pipe manufacturer Brunnenrohr.co.uk, real estate portal Mnnieruchomości, holiday portal Haloholiday, online dietary supplement store Biomento, pet store Beziapoleca, car buying company Pojech, real estate buying company A-real estate, laundry cereal manufacturer 5s, digital employee suggestion system Creation, and Gerda door installation and service company Strefaokiendrzwi.

First, e-commerce development services should be created easily for potential customers. Today, every second of an entrepreneur's time is at a premium, so the customer, after opening an online store, must make as few moves as possible to separate him from the purchase. The buying process must be simple, and the online store must not be distracted by many things. 

The loading speed of the website is also important, i.e., choosing the right server. A simple process of adding to the shopping cart, multiple payment options, and various delivery options.

Some companies in B2B are keen to move to ecommerce. It is often visible in businesses that produce components and want to sell them online to B2B customers. What is important when building an e-commerce website in B2B? 

The cost of web design varies depending on project complexity, technology, functionality, and specific client requirements. Basic websites can range from $500 to $3000, while more complex projects like e-commerce sites can cost from $5000 to $20000 or more. Web development pricing includes design and UX/UI, coding and integration, hosting and domain fees, project management, and post-launch support. Good UX/UI design improves user experience and can affect overall costs. Hosting and domain registration are ongoing expenses. Proper planning and clear requirements are essential to avoid unexpected costs during development.

My plans for the future when it comes to web development are first and foremost to increase the share of artificial intelligence that websites can use by integrating with third-party AI solution providers.